Yes, as a quick one-liner, calling Sevanta Dealflow a “CRM system for venture capitalists” is a fairly effective way to get the point across. But the term CRM brings along a lot of negative baggage that doesn’t apply to us.

My clients and prospective clients perceive CRM systems as heavy and burdensome. Worst of all, they believe CRM systems want you to put a lot of useful information into them and give relatively little value back to you in return. Large, hierarchical organizations can try to push such systems onto employees so that managers can perform “quality control” and monitor employee performance, but VC firms don’t work that way. Nobody can make a VC partner do something they don’t want to do, so any system a VC uses needs to prove its worth every single day.

By targeting only venture capital firms, we’ve certainly limited our addressable market, but we can serve that market with a highly-tailored, lightweight system that’s quick and easy to use, that’s structured in the way that VCs already think, and that genuinely helps VCs do their jobs better and faster.

Part of what a CRM system does–and that Sevanta Dealflow does, too–is create institutional memory that can be referred to by the whole team or data-mined to provide strategic intelligence. But daily workflow tools need to be helpful during each interaction that a user has with it. This has been a fundamental goal in the design and development of Sevanta Dealflow. Is that true for CRM in general? Hmm.

Perhaps most fatally, CRM systems are also associated with painful, lengthy, and expensive implementations. In our case, while we recognize the uniqueness of every client, we already know the fundamentals of how they operate. Sevanta Dealflow provides a great starting point, and we don’t need to be educated in order to understand how you work. As a result, our implementations are easy, fast, and economical.

So don’t be afraid–Sevanta Dealflow is not a CRM system.

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